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Josephine Blay’s designs and illustrations are like colorful and cheerful moments.

A simple Scandinavian line combined with a bright color palette makes her designs become a joyful twinkle in the eye.

“My home and studio are situated in Copenhagen. This is where my heart is. I’m a mum as well as an artist, so I breathe through my base.

The city is my power source and I take my daily inspirational showers in the streets where the people are.

I love to study people’s mix of patterns, colors and styles, and I collect atmospheric images and store them in my heart until they unfold.

My ambition is to bring a smile into our daily lives through design, illustration and positive color compositions”.